From Editor to Curator: How to Generate Engaging Content
Jenny Rooney, editor of Forbes CMO Network, discusses her evolving role as an editor-curator in the digital age. She has previously covered interactive advertising for Advertising Age, marketing for Business 2.0, and been editor at Chief Executive magazine and Sales & Marketing Magazine.
Great content, like a great product, is still the essential ingredient for audience-building. But how can we broaden the conversations around it when we have less control over who produces content? Here, Rooney explains her work at Forbes, which largely centers on finding and bringing novel, innovative, expert voices into the conversation and providing them with the publishing tools to engage an audience.
Bonus: She offers tips for recent grads interested in journalism.
The primary purpose of an editor [is] to extend the horizon of what people are interested in and what people know. Giving people what they think they want is easy, but it’s also not very satisfying: the same stuff, over and over again. Great editors are like great matchmakers: they introduce people to whole new ways of thinking, and they fall in love.” ~ Eli Pariser